[ 02/03 ] Professional experience
Full-stack delivery during a PM gap: 31 emails with lifecycle strategy, Figma designs, and HTML code. A live landing page built and deployed to Vercel. One week, start to finish.
Role
Product Designer, Vibe Designer
Year
2026
During a gap between product managers, two things sat waiting: the email system and the landing page. Both were on the team's radar. Neither had an owner. I took them both.
For the email system, I started from scratch — mapped a 7-stage customer journey, defined trigger logic and goals for each email, built a TOV from the existing product design language. Then wrote all the copy, designed each email in Figma, coded them in HTML with Cursor, and built a presentation site so engineering and stakeholders could navigate the full library. For the landing: copy, design, code, animations, deployed to Vercel. Two days each. Before this project, DreamBiz had zero email communication with users.
Covered both PM and designer roles — defined the full content strategy and customer journey map, then executed design and code without a handoff in between.
Built a complete email library: 31 emails across 7 lifecycle stages, with Figma designs, HTML code, and a presentation site for the team.
Shipped the live DreamBiz landing page — copy, design, animations, Vercel deployment — in two days, running in parallel.
7 lifecycle stages. Trigger logic defined per email. TOV built from the product's existing design language. 31 emails written, designed in Figma, coded in HTML. Presentation library built for engineering and stakeholders.
From zero to complete lifecycle coverage
31
— emails written, designed, and coded in HTML. Plus one live landing page with animations. Shipped in one week.
As this project is still being developed, this page will be updated later. For now, please consider checking my other works or learning more about me.
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