[ 02/09 ] Professional experience

AI Delivery — DreamBiz

No PM, no copywriter, no developer. I mapped, wrote, designed, and coded the full email system — 31 emails — plus a live landing. Shipped in a week.

Role

Product Designer, Vibe Designer

Year

2026

During a gap between product managers, two things sat waiting: the email system and the landing page. Both were on the team's radar. Neither had an owner. I took them both.

Before this project, DreamBiz had zero email communication with users.

Contribution

Content strategy, Design, HTML email, Vibe coding

Duration

1 week

31

Emails written, designed, and coded

From zero. Every email written from scratch, designed in Figma, and hand-coded in HTML.

7

Lifecycle stages mapped

Full customer journey — trigger logic and goals defined per stage before a single email was written.

1 wk

Start to finish

Email system and landing page delivered in parallel. Two days each, running simultaneously.

[ Email system ]

Overview

DreamBiz had no email communication with users. I mapped a 7-stage customer journey, defined trigger logic and goals for each email, and built a tone-of-voice guide from the existing product design language — before writing a single word.

What I built

Wrote all 31 emails, designed each in Figma, then coded them in HTML using Cursor. Built a presentation site on top so engineering and stakeholders could browse the full library, understand trigger logic, and hand off to implementation without a call.

Email library — presentation site

Project is ready

Email — Project is ready

Pitch deck is ready

Email — Pitch deck is ready

Don't Forget email

Email — Don't Forget
[ Landing page ]

Overview

Copy, design, animations, deployment — all from scratch in two days. I wrote the copy, designed it in Figma, built and animated it with Cursor and Claude Code, then deployed to Vercel.

DreamBiz landing page

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