I’m
Anna Dorogova,product designer based in Serbia.
I design products, and some of them I build myself. 4+ years in B2B SaaS and AI products.
Selected work
AI Delivery — DreamBiz
Picked up the email system nobody owned, and shipped it end to end.
Platform redesign — DreamBiz
Rebuilt the platform around how people actually onboard.

Design system — WebShop
One design system, and releases stopped taking five weeks.

Platform redesign — TradeTracker
Led the redesign of a platform its own support team dreaded.
Festival app — InSight
A festival app that works when the signal doesn’t.
HRM system — Feeder
Kitchens finally knew how many people would show up.

AI legal assistant — Jurix
An AI lawyer people trust with real contracts.
Experience
Full CV ↗- Design and ship UI to the production front end with Claude Code: navigation, the new home page, the rewards page
- Build animations and interactions in code for the screens I design
- Led full-cycle redesigns of DreamBiz and Jurix: UX, UI, design system and handoff across web, iOS and Android
- Improved DreamBiz main-flow completion ~30% by redesigning onboarding and business-plan generation
- Led a global platform redesign: 200k+ publishers, 400+ screens, 50% fewer developer clarification requests
- Led and mentored a team of 3 designers
- Built a design system from scratch, time to market 2.5× faster
- Redesigned checkout, merchant dashboard, search and product pages
Skills
- Design
- Figma, Framer, Affinity, Photoshop, After Effects, Cinema4D
- AI
- Claude, Claude Code, OpenRouter, Figma AI, Weave
- Research
- UX Research, User Interviews, Usability Testing, Analytics‑driven Design
- Method
- User Flows, Wireframing, Prototyping, Design Systems, Design‑to‑Dev Handoff
- Code
- HTML/CSS/JS, Vibe Coding
- Workflow
- Jira, Confluence
- Domains
- B2B SaaS, AI products, EdTech, E‑commerce, Affiliate marketing, Marketing tech, HR & volunteer management, Events & festivals
Side projects & awards
I enter design contests, and I build my own things on the side. Some of it shipped, some is still rough.

PlanPan
A food diary in Telegram, designed from scratch and tested on a closed beta
81% of beta testers logged a meal.

Aikon
Claude Code sessions, live in the macOS menu bar
Built it in a day: I had so many sessions open that I kept mixing them up and couldn’t find the right one.
MeetRec
Records Zoom, Teams, Slack and Discord calls on Mac and Windows, no bot in the call
Your mic and the call audio go to separate tracks, so the transcript knows who said what.

1st Place · Money Agent Hackathon
Five hours from empty file to a pitched, working prototype
Flow first, UI second

Telegram Mini‑Apps
Sole designer across a shelf of Telegram mini‑apps
Whole products squeezed into a chat window, designed end to end by one person
3rd Place · Telegram Contest
Three Telegram features, prototyped on both platforms
Three features designed
My design toolkit



Designing AI products


Deep in B2B SaaS



Shipping it myself