[ 01/03 ] Professional experience

Redesign platform - DreamBiz

A complete product redesign focused on onboarding, information architecture, and scalable UX patterns across the platform.

Role

Founder Product Designer

Year

2026

Building what was missing, from the structure up

When I joined, the product had been designed by the PM and built by engineering wherever screens were missing. The result: patterns without a system, screens without flows. My job was to get it to a state where the business could demo it, developers could build from it, and users could actually finish something.

This is a limited case study. Contact me for more details.

Made CJM alone

Designed platform foundations from zero — using an agile, scrappy approach to ship and iterate weekly.

Sole designer evolving the core experience while working directly with the Head of Product on roadmap and scope.

Lorem ipsum blocks are challenging to locate when context breaks. Our annotator enhances discoverability by imbuing meaning into each block.

Consectetur adipiscing elit — a manual annotation flow surfacing references, owners and prior decisions in-line.

Engineer interviews revealed the non-scalable burden of manual updates, costing teams over a staggering…

$500K

— annually in lorem ipsum labor, and even more in opportunity cost across larger organizations.

Thanks for looking at my case study!

As this project is still being developed, this page will be updated later. For now, please consider checking my other works or learning more about me.